With a solid digital marketing strategy and effective execution, digital marketing can become an active marketing channel to attract and engage with new customers.
In this article, we will define digital marketing, explore different types of digital marketing and share some tips and examples to help you kick off a successful digital marketing strategy.
Digital marketing definition :
Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online marketing tactics implemented through digital channels to achieve business and marketing goals.
One big advantage of online marketing over traditional marketing is the ability to gather and analyze data in real-time. Digital marketing teams can make data-driven decisions to achieve their business and marketing goals.
Digital marketing channels
In today’s digital world, there are various channels to conduct marketing activities. Each of these channels offers its own unique advantages and challenges.
Let’s look into different channels and what each of these channels can bring.
Social media marketing: Social media marketing helps companies increase brand awareness, engage with customers, and direct traffic to the company website. It is a great tool to keep customers informed about the latest news, products, or services.
Content marketing: Content marketing helps attract, nurture, inform, and entertain potential customers to earn their trust and loyalty. Content marketing can also serve as inbound marketing when scaled effectively. It can be in the form of blog posts, videos, and infographics.
Search engine optimization: Search engine optimization (SEO) increases a website’s visibility in search results, bringing in more traffic and conversions. SEO is a great channel for creating brand authority and targeting the right audience.
Email marketing: Email marketing is one of the best ways to attract and nurture new and existing customers, sharing timely and relevant information.
Video marketing: YouTube alone reaches more U.S. adults aged 18-49 than any cable network. Video marketing is an increasingly popular digital marketing channel, it provides content that engages customers and also ranks high on search engine pages.
Mobile marketing: Mobile marketing includes mobile banner ads, SMS messaging, push notifications, in-app ads, QR codes, and more.
Influencer marketing: Influencer marketing entails sponsoring influencers to promote a brand and increase the reach of your product message.
Partnerships and affiliate marketing: In partnerships and affiliate marketing, you come to an agreement with a software or service provider and share/earn a commission for selling and attracting new customers.
Search engine marketing: Search engine marketing, e.g., Google ads, is an online advertising model used to drive traffic to websites and sales pages.
Digital marketing benefits
Digital marketing should be an integral part of any business marketing strategy for many reasons. The benefits include:
It scales easily
It is cost-effective
It provides a direct line to engage with your customers
Results can be quickly and transparently measured and analyzed
It provides an avenue for you to learn from your customers, market, and other industry players